Juan has more than 17 years of experience in the agro-industrial sector, specializing in planning, operational management, and the development of sustainable businesses. He is an Agronomist and an alumnus of Singularity University. Before co-founding EDRA, he was Executive Director at Nodo and led agricultural projects. At EDRA, he leads the company’s overall vision, promoting its growth, positioning, and evolution towards regenerative production models.

Federico has a solid background in mass consumption, retail, and technology sectors. He holds a Master’s in Marketing and Strategy and has led commercial and marketing operations in high-performance companies. At EDRA, he drives the strategic vision and coordinates key projects, focusing on developing internal capabilities, achieving goals, and continuously evolving the value proposition.

Martín is a professional with more than 20 years of experience in creating and expanding business and social projects. He has led commercial and business development areas in high-impact organizations. At EDRA, he directs the commercial strategy and relationships with key partners, ensuring the achievement of objectives and the consolidation of long-term strategic relationships.

Damián has a strong background in finance and technology. He is a Certified Public Accountant and MBA, with experience in financial management of tech companies and IT product development. As part of his experience in the entrepreneurial ecosystem, he has advised a variety of startups. At EDRA, he leads finance and tech integration with a focus on operational efficiency, management control, and the sustainability of the business model.

Environmental Engineer currently leading the company’s general coordination. Her approach combines strategic management with a technical view of environmental challenges, ensuring each area operates aligned with the sustainability values we promote. With a comprehensive vision, she works to ensure each project has a real and measurable impact.

Agronomist and head of the Field Department at EDRA. From her role, she coordinates field operations, focusing on implementing and monitoring agricultural practices aligned with companies’ sustainability objectives. With a solid technical background and strategic vision, Valeria brings leadership, commitment, and experience in designing innovative solutions to measure and enhance the positive environmental impact of productive actions. Her work is key to transforming field data into tools that drive more responsible and efficient agriculture.

Leads the Research and Development area at EDRA, with a focus on exploring emerging technologies applicable to our platform. His work specializes in evaluating and incorporating cutting-edge tools—such as artificial intelligence, process automation, and intelligent systems—that drive EDRA’s evolution as a technology platform. With an innovative mindset, Matías promotes the integration of solutions that anticipate challenges and open new opportunities for more efficient, connected, and sustainable production. His role is key to keeping EDRA at the forefront of technology applied to the agro-industrial sector.

Specialist in software development project management and coordinates the Agro and Technology areas at EDRA. From his role, he leads the integration of digital solutions aimed at optimizing processes, improving operational efficiency, and scaling technological capabilities within the agro-industrial ecosystem. With solid technical training and experience in interdisciplinary management, Ignacio drives the development of tools that turn data into strategic decisions, ensuring the effective execution of complex projects. His approach combines technical vision, operational leadership, and results orientation, effectively connecting the worlds of agriculture and technology.